Samsung

A premium device deserves premium storytelling. For this launch, the work focused on the intersection of hardware and AI, producing content that highlighted the Samsung S26 Ultra’s "world-first on a mobile" Privacy Display.
By prioritizing high-spec visuals and feature-driven how-tos, we achieved significant reach and engagement for Samsung's latest flagship ecosystem.

The Objective

To support the launch of the new Galaxy S series of devices and their world's frist on a phone Privacy Display.

16

social posts

5.2M

views across platforms

1

CN Tower security pass

30

internal convos about Privacy Display

S26 Unboxing

Unboxing videos are a staple of any major device launch, consistently driving massive views and engagement. Centered on our campaign message—'the phone you can't wait to get your hands on'—we created a POV-style unboxing that allows viewers to virtually experience the excitement for themselves.

Integrating studio production and popular ASMR hands-on style filmography, the video stayed true to the tech-fuencer style, akin to MKBHD, and to Samsung's look and feel. 

1.2M views
80K likes

How it Works: Privacy Display

Introducing the world's first Privacy Display required balancing technical education with quick engagement. By highlighting the feature’s customizability and lifestyle benefits, we successfully distilled its value proposition into a punchy 30-second script.

Drawing inspiration from top tech influencers, we leveraged an engaging on-screen personality to hook the audience and build anticipation for 'what’s next.'

188K views
1 cameo

You're Not in the Group

Privacy Display is cool in an instructional top-down, but it's tricky to show off in the real world. Let's be honest, how do you show off, nothing?

The best way to prove a privacy feature works? Put it in a room full of people. We leaned into the chaos of the CN Tower launch to show exactly how this tech foils the over-the-shoulder snooper. It’s one thing to read about privacy on a spec sheet, but seeing it crush a real-world 'text-peeper' scenario in a crowded room was such a win. No matter how close they got, they saw... well, nothing.

230K views
20 amazed influencers
1 client 👍 
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