Canadian Tire

How do you keep a century-old retail giant relevant in a 9:16 world? You lean into the "anything and everything" nature of the brand with high-speed, high-impact social content.
Leading the creative execution for over 120 posts, I focused on turning everyday products into cultural moments.

By prioritizing native-feeling transitions and trending formats, we moved the needle on engagement. Proving that even the most established brands can find a second life on social.

130+ social media posts
3.4M views
92 Google Slide concept decks