Canadian Tire

How do you keep a century-old retail giant relevant in a 9:16 world? You lean into the "everything and anything" nature of the brand with high-speed, high-impact social content.
I led the creative execution for over 120 posts, focusing on turning everyday products into cultural moments.

By prioritizing native-feeling transitions and trending formats, we moved the needle on engagement—proving that even the most established brands can find a second life on social.

130+

social posts

3.4M

views across social platforms

92

Google Slide Concept Decks

74

buckets

Let's be FRANK

Canadian Life

On Trend... obvi