How does a century-old Canadian icon celebrate its 102nd birthday without making it all about itself?
By shifting the spotlight to the local creators who shape Canadian culture today.
We wanted to tap into the massive 90s and 2000s nostalgia wave.
Retro footwear is back, which got us thinking: What’s next?
To bring this to life, we partnered with a Canadian small business specializing in custom shoe charms.
We took iconic Canadian Tire motifs from hand-drawn sketches to vectorized 3D renders, working hand-in-hand
with our vendor to create custom "CT Jibbitz."
We launched the campaign on Canadian Tire’s 102nd birthday, and the community's reaction was instant.