Macsterpiece

Disrupt the Art Scene

We asked a question: why is there no macaroni art in art galleries? There, spun a spiderweb of conspiracies, artist inquiries, and eventually the commission of a professional piece of mac art.

Bringing this idea to life was a treat. Diving back into studio work for the product photography of the custom-designed boxes. Photo work for the promo imagry of the Mac Art. As well as filming the on-street interviews and reactions, and the conspiracies that tagged along with it. Plus riding in the back of a box truck, holding onto a giant macaroni canvas, was pretty fun too.

Shorty Award Winner in Micro-Influencer Strategy , Finalist in Local Campaign, Food & Beverage , Bronze Honor in User-Generated Content

The Kitchen North America: Simon Au (Executive Creative Director); Damon Crate and Dan Szczepanek (Creative Directors); Amber Osmond and Devon Clarke (Art Directors); Crystal Huang and Vicenza Calomeno (Designers); Alex Hughes and Joe Thomas (Writers); Jan Parma (Executive Creative Producer); Nadine Farhat (Integrated Producer); Maddy Wiseblott (Producer); Julie Benevides (Head of Production and Operations); Vanessa Mahon (Social Media); Gabriel Bortolotto (Content); Tanya Kashyap (Strategist); Annie-Rose Mears (Group Account Director); Marco Cianfagna (Account Director); and Prestan Tilley (Account Supervisor).

Behind The Scenes