Samsung
Galaxy S26 Launch
A premium device deserves premium storytelling.
For this launch, the work focused on the intersection of hardware and AI, producing content that highlighted the Samsung S26 Ultra's "world-first on a mobile" Privacy Display.
The objective: support the launch of the new Galaxy S series and its world-first Privacy Display. By prioritizing high-spec visuals and feature-driven how-tos, we achieved significant reach and engagement for Samsung's latest flagship ecosystem.
S26 Unboxing
1.2M views · 80K likes
Unboxing videos are a staple of any major device launch, consistently driving massive views and engagement. Centered on our campaign message, 'the phone you can't wait to get your hands on,' we created a POV-style unboxing that allows viewers to virtually experience the excitement for themselves.
Integrating studio production and popular ASMR hands-on filmography, the video stayed true to the tech-fluencer style, akin to MKBHD, and to Samsung's look and feel.
How it works: Privacy Display
188K views · 1 cameo
Introducing the world's first Privacy Display required balancing technical education with quick engagement. By highlighting the feature's customizability and lifestyle benefits, we distilled its value proposition into a punchy 30-second script.
Drawing inspiration from top tech influencers, we leveraged an engaging on-screen personality to hook the audience and build anticipation for what's next.
You're not in the group
230K views · 20 amazed influencers
Privacy Display is cool in an instructional top-down, but it's tricky to show off in the real world. Let's be honest, how do you show off nothing?
The best way to prove a privacy feature works is to put it in a room full of people. We leaned into the CN Tower launch frenzy to show exactly how this tech foils the over-the-shoulder snooper. No matter how close they got, they saw... well, nothing.
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