Hi, Gabe btw.
I make social-first work that people actually stop for. For six years I've concepted, shot and edited content for brands like Samsung, Kraft Heinz, Visa and Canadian Tire: 55M+ views and 16 awards along the way, including a One Show Bronze Pencil and a Shorty Gold.
It started in 2004 with a $450 Olympus D-575 Zoom, a wild purchase for a seven-year-old. I also spent time as a professional chef, and I still treat a frame like mise-en-place: everything prepped, everything in its place.
That discipline got sharpened at The Kitchen (Kraft Heinz's in-house agency) and Publicis Toronto. Today I'm Content Director at Bob's Your Uncle. I can work solo, lead a lean team, or run a big production without losing the idea along the way.
Outside work: a very real Formula 1 obsession, a low-level sesame snap addiction, and a lot of KMs logged training for marathons. I also keep a list of Toronto cafes worth working from.
Across content I've made, tracked with Gondola.
Where I've worked
- In-house agency
The Kitchen (Kraft Heinz)
MiO, Kraft Dinner, Kraft Peanut Butter
- Agency
Publicis Toronto
Visa, Canadian Tire, Dairy Queen, Keurig Dr Pepper, Mattie's Place
- Now
Content Director, Bob's Your Uncle
Sandbagger, Church's Chicken, Sofina Foods, Bosch, Thermador, Ontario Beef, Viz Tutoring
Awards
| Campaign | Agency | Result | Awards |
|---|---|---|---|
| Pet-ition Mattie's Place | Publicis Toronto 2025 | 83M impressions. Tabled in the House of Commons. |
|
| Welcome Home Jars Kraft Peanut Butter | The Kitchen 2024 | 112.5M impressions. Every jar claimed in 7 hours. |
|
| MiO Crash Coverage Kraft Heinz | The Kitchen 2024 | 14M+ social engagements in six days. 23% sales lift. |
|
| Macsterpiece Kraft Dinner | The Kitchen 2024 | 8.5M earned impressions on a $20K budget. |
|