Visa
Event Social
Powering the digital presence of the world's largest payment network through social outreach and major event coverage.
Key highlights include on-the-ground content for TIFF, Team Canada, and branded experiences, bridging the gap between global sponsorship and community engagement ahead of FIFA 2026.
FIFA World Cup & Team Canada Soccer
As a worldwide partner of the FIFA World Cup and a national partner of Canada Soccer, Visa needed to start building momentum early. Their "in" was the Visa Play & Stay initiative, a program that helps young girls stay in the sport, offering them a clinic with national team players and a trip to the Canada vs. Bosnia and Herzegovina match.
At the Play & Stay event, Richie Laryea gave the girls tips, tricks, and shootout opportunities. My goal was to capture the raw energy of it all, so I threw a mic on Richie to catch his live reactions as the girls tried to steal the ball from a pro.
At the game, we followed them on a behind-the-scenes tour of BMO Field, capturing the pure awe of their first live match. From tunnel walks to the vibrant fan fits and goal celebrations, the content captured how Visa taps into the culture of the game.
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Benefits and experiences
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Canadian Tire
Birthday Jibbitz