Keurig Dr Pepper
Crush, Schweppes & Hawaiian Punch
Cracking open a can of Crush to make a pie sounds insane until you try it. Then you realize: ya, this is nuts.
The social strategy for Keurig Dr Pepper's brands started from real consumer behaviour, the weird recipes and rituals people already have with these drinks, and turned that curiosity into content people wanted to click.
300Kviews
50cans of Crush
30Mbubbles
The work
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