Dairy Queen: Craveable Social
Always-on social

Dairy Queen

Craveable Social

Client
Dairy Queen
Role
Social media concepting, strategy, filming, editing
Agency
Publicis Toronto

Blizzards melt fast, and the camera doesn't wait.

This work was about making DQ's treats look as good on screen as they taste, in short, craveable vertical videos built for the feed.

Getting six Blizzards from the store to set before they turned to soup took 10kg of dry ice and a lot of speed walking. Worth it.

180Kviews
30Blizzards
10kgdry ice

The work

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Warner Bros.

Events & Posters

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hello@gabelotto.com

Social-first creative, content direction and production for brands that want to be talked about.