Always-on social

Canadian Tire

Branded Social

Client: Canadian Tire
Role: Social media concepting, strategy, filming, editing
Agency: Publicis Toronto

How do you keep a century-old retail giant relevant in a 9:16 world?

You lean into the "anything and everything" nature of the brand with high-speed, high-impact social content. Leading the creative execution for over 130 posts, I focused on turning everyday products into cultural moments.

By prioritizing native-feeling transitions and trending formats, we moved the needle on engagement, proving that even the most established brands can find a second life on social.

130+social media posts

3.4Mviews

92Google Slides concept decks