Kraft Dinner
Macsterpiece
Why is there no macaroni art in art galleries? We asked, then commissioned the answer.
We asked a question: why is there no macaroni art in art galleries? That spun a spiderweb of conspiracies, artist inquiries, and eventually the commission of a professional piece of mac art.
Disrupt the art scene.
Bringing this idea to life was a treat. Diving back into studio work for the product photography of the custom-designed boxes. Photo work for the promo imagery of the Mac Art. As well as filming the on-street interviews and reactions, and the conspiracies that tagged along with it. Plus riding in the back of a box truck, holding onto a giant macaroni canvas, was pretty fun too.
Confessionals
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The boxes and the art
Behind the scenes
Awards
- Shorty Awards: Winner, Micro-Influencer Strategy
- Shorty Awards: Finalist, Local Campaign and Food & Beverage
- Shorty Awards: Bronze Honor, User-Generated Content
Full credits
The Kitchen North America: Simon Au (Executive Creative Director); Damon Crate and Dan Szczepanek (Creative Directors); Amber Osmond and Devon Clarke (Art Directors); Crystal Huang and Vicenza Calomeno (Designers); Alex Hughes and Joe Thomas (Writers); Jan Parma (Executive Creative Producer); Nadine Farhat (Integrated Producer); Maddy Wiseblott (Producer); Julie Benevides (Head of Production and Operations); Vanessa Mahon (Social Media); Gabriel Bortolotto (Content); Tanya Kashyap (Strategist); Annie-Rose Mears (Group Account Director); Marco Cianfagna (Account Director); and Prestan Tilley (Account Supervisor).
Kraft Peanut Butter
The Bearsonalities