Gabe is a Designer, Photographer and Content Creator based in Toronto.
I’m Gabe—a Social Content Creator and Art Director who lives at the intersection of creative storytelling and platform-native execution. It started in 2004 with a $450 Olympus D-575 Zoom (a wild investment for a 7-year-old, thanks Mom), but it’s evolved into a career spent building digital worlds for some of the biggest brands on the planet.
By The Numbers
49M+ Views: Across social assets I’ve concepted, shot, and edited.
12x Awards: Including Shorty Awards (Winner & Gold), The One Club (Bronze Pencil), and Marketing Awards.
5+ Years Experience: Navigating high-speed agency environments and complex approval workflows.
What I Do
I don’t just "make videos." I develop the visual character of a brand at the speed of culture. From creating viral, trend-led content for Kraft Heinz and Canadian Tire, to navigating the high-compliance, regulated worlds of pharmaceuticals and cannabis, I specialize in content that feels authentic while staying strictly on-brief and compliant.
My toolkit includes everything from art direction and video production to more niche skills like vocal characterization and (strangely enough) puppetry.
Clients
Visa, Samsung, Canadian Tire, Mondelez, Air Canada, Dairy Queen, Warner Bros., Ciroc, Kraft Heinz, Beiersdorf, and Keurig Dr. Pepper.
The Non-Work Stuff
When I’m not obsessing over platform analytics or AI research, I’m likely making a top-tier tteokbokki, researching human design, or either on a run or in the gym.
Pet-ition - Matties Place
The One Club - Bronze Pencil
Marketing Awards - Gold
Welcome Home Jars - Kraft Peanut Butter
Shorty Awards: Winner Multicultural Community Engagement
Shorty Awards: Finalist Integrated Campaign
Marketing Awards: Silver Integrated Campaign
Marketing Awards: Bronze Out-of-Home
MiO Crash Coverage - Kraft Heinz
Shorty Awards: Winner TikTok Partnership, Contest or Promotion, Comedy Video
Shorty Awards: Finalist in Food & Beverage
Shorty Awards: Gold Honor in Brand Awareness Campaign
Shorty Awards: Silver Honor in User-Generated Content, Humor
The One Show: Merit Award
Marketing Awards: Merit Brand Marketing
