Gabe is...
an Art Director and Social Creative operating at the intersection of human design understanding and digital social innovation. For the last 6 years, blending a history of multimedia graphic design, photo & videography, and social media production to shape his current career, building social-first strategies, ideas, and creative.
Let's talk about how it started in 2004 with a $450 Olympus D-575 Zoom... a wild investment for a seven-year-old, but the ROI has been a career spent building digital worlds. I treat a frame with the same surgical precision I once used for a mise-en-place as a professional chef. I work solo, lead lean teams, or manage global productions for brands like Samsung, Kraft Heinz, and Visa without losing the plot, the tension, or the finish.
That discipline was forged in the KraftHeinz Kitchen and sharpened at Publicis Toronto. I’ve concepted, shot, and edited content reaching 55M+ views, earning 12x awards—including a One Show Bronze Pencil and Shorty Gold—along the way. I don’t just "make videos"; I visualize the visual character of a brand at the speed of culture, with a human-first approach to turn content into culture and brands into emotion.
Based in Toronto. I have a very real obsession with Formula 1, and a low-level addiction to sesame snaps. When I’m not diving into work or AI, I’m usually clocking KMs on the bike or for a marathon or in the gym.
AWARDS
Pet-ition - Matties Place
The One Club - Bronze Pencil
Marketing Awards - Gold
Welcome Home Jars - Kraft Peanut Butter
Shorty Awards: Winner Multicultural Community Engagement
Shorty Awards: Finalist Integrated Campaign
Marketing Awards: Silver Integrated Campaign
Marketing Awards: Bronze Out-of-Home
MiO Crash Coverage - Kraft Heinz
Shorty Awards: Winner TikTok Partnership, Contest or Promotion, Comedy Video
Shorty Awards: Finalist in Food & Beverage
Shorty Awards: Gold Honor in Brand Awareness Campaign
Shorty Awards: Silver Honor in User-Generated Content, Humor
The One Show: Merit Award
Marketing Awards: Merit Brand Marketing
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